ServiceBridge was losing customers to ServiceTitan. It didn’t help they both had “Service” in their names and the Titan brand had been around for a longer period of time.

ServiceBridge wanted an ad that would really rattle people and help them recognize the difference between the two brands. I was even asked by the CEO to do something that would make ServiceTitan send a cease and desist letter.

I pitched, ‘let’s kill the ServiceTitan mascot!’ Somehow that was what they were looking for.

I storyboarded a film, got it approved, and worked with an animator to get the following produced.